Groundhog Day 2018 came, and Punxsutawney Phil saw his shadow, so that means six more weeks of Winter… Well, for much of the United States it has been an especially frigid winter throughout the Midwest, Northeast, and the South, and luckily there are ways to survive it. Whether you’re a consumer that needs more Winter clothing to last the last six weeks of winter or if you are a business that wants to help potential customers gear up, Facebook chat bots can help make preparing for the rest of the Winter much easier!

It doesn’t just have to be in the cold weather season that Messenger bots help your business, but with this particularly chilly season, and in honor of the 132 year tradition of Punxsutawney Phil letting us know his winter prediction, we figured it was a perfect fit for an article. Promoting your Winter brand, or maybe getting ready for that Spring season, chat bots are the way to go in 2018. Simply put, this is now the era of the bot! Facebook Messenger bots are currently out performing current Social Media mediums in marketing, advertising, and sales.

Nearly 70% of businesses plans are considering utilizing AI in 2018, with most of that driven by the use of message bots. Half of all businesses plan on making the use of bots an investment priority by 2020. There has been a 22% increase in the confidence of bots to improve the internal workings of a business and a 49% increase in confidence that bots will improve business transactions. Today, chatbots are bringing in tens of millions of dollars in savings to businesses that are using them.

Amico’s messenger bots are bringing these savings to businesses in multiple ways.

  • The use of Amico bots are a much more effective way of reaching your potential consumer base. While many businesses can spend thousands, and even tens of thousands of dollars on email marketing campaigns, they are ineffective as much as they are costly. E-mail only has a 21.3% open rate, whereas effective Amico bot campaigns have an open rate on message open rates at nearly 98%!
  • Using Amico lets your business stay open 24 hours a day, 7 days a week, 365 days a year! While using customer services and marketing agents at all hours can be extremely expensive. However, if you utilize your bot to answer important questions your followers have, you can ensure they get the information about your products, business or their orders at any time of day.
  • It will help you develop an inbound marketing strategy that will let your business flourish. There’s a reason why Facebook spent $19 Billion (US) to acquire Whatsapp, and has over 1.2 billion users on Facebook Messenger. It’s what people do. Social Media is still huge, but messenger is bigger. It is the revitalization of the AOL Instant Messenger era. When people are willing to speak to you, and in fact most people would rather interact with a business via messenger than the phone, it is a must for a business to be engaging with that followership. It’s an easy way of growing your business.

So, if people want to bring the business to you, are going to open your marketing and advertising messages, and can do this at any of time of the day, those potential customers will become customers. All while making it very cheap for you to do! The math is simple Spending less plus more sales equals more growth for your business.

Keep your business warm and let it grow in this six week longer winter by using the Amico Messenger platform! Join Amico by signing up for FREE today!